“A person’s mind, once stretched by a new idea, never returns to its original dimensions” — Oliver Wendell Holmes
The diffusion of innovations
Within five-days of its release in late 2022, ChatGPT attracted over one million users.
Everyone agrees that healthcare innovations cannot be developed in isolation or secret.
First proposed by Everett Rodgers in the 1960s these five factors remain relevant today.
Choose “speed to the tipping point”
The unintended consequences of diffusion of innovation
In late development, maybe 3-5 years before planned launch, many companies find themselves needing to engage with the early adopters in their chosen therapeutic area.
'Launch excellence in biopharmaceuticals is a discipline requiring discipline!”
Lessons from the introduction of PCs and email
R&D teams across the world face the same challenge every week: a mind-boggling awry of investment opportunities emerging because of new scientific discoveries, technologies, and artificial intelligence.
How diffusion theory helped slow the spread of AIDS
The first seeds of diffusion of innovations theory
Diffusion and the birth of non-polluting cars
Why the value of an innovation is socially constructed
The power of interpersonal networks in the adoption of modern math
The importance of peer communication in the adoption of new medicines
Lessons from the early adoption of cellular phones
Peer influence in the adoption of innovation
The British Navy’s lifesaving (but slow) journey to eradicating scurvy
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