We have been helping clients make sense of their therapeutic environments since 1981.
Our Story
We started business as a small group of physicians eager, capable, and willing to interview some of the world’s leading clinicians and researchers about R&D projects in development. Our USP 40 years ago was that we offered clients a blend of clinical expertise, research know-how, and entrepreneurial spirit, all focused on matters of interest to them.
1990
In the early '90s, diffusion of innovation thinking started to develop in the life sciences. We were pioneer’s in developing a service to trawl through scientific publications (usually on microfiches in libraries) to find the innovators and early adopters who had an interest in the areas our clients were working in.
2000
In the early '00s we designed peer nomination research techniques for the life sciences sector. We combined secondary research with primary interviews, to identify the people who had the support, respect, and authority in areas where our clients worked.
2010
In the '10s we immersed ourselves in the seismic changes that accompanied the development of the internet. We learned how to access new data sets; work within different and changing data privacy environments; and deliver analyses of data in ways that people can understand and act upon.
2020
At the start of the '20s we’re as excited as ever. We have matured as a business. We continue to study and learn and build on our deep understanding of influence, and how to measure and find it in the life sciences. We are unapologetically progressive in our business thinking and actions. We have built a reputation of being nimble and fearless in taking on new challenges, and have proudly gained our B Corp certification.